I have always admired Japanese fashion designer Yojhi Yamamoto for his vision, concept, and master ability to invent clothing that is just as thought provoking as it is wearable. Yojhi has been inspired by dance and movement for a long time as he collaborated with the legendary German choreographer and dancer, Pina Bausch for her company's 25th anniversary. So much that he even dedicated the inspiration of his entire collection to Pina Bausch in 1990.
This is a film from Yojhi's 2nd auxillary line, Coming Soon, after Y-3, a collaboration with Adidas. Max Vudukul is the director, photographer, and the vision behind the film-making. Max has always been fascinated by the forces of traction, movement, and the relationship to the human body. He collaborated with London based choreographers Ben Ash and Rachel Lopez De La Nieta on this project. The duet is performed by dancers, Robin Dingemans and Laura Wheatley.
Coming Soon explores a new philosophy through movement each season in different cities through out the world. Collaborators of their dance films from other seasons include acclaimed stylist, Nicoletta Santoro, who I got the privilege to work with when I was a design intern at Donna Karan.
images/video courtes of Coming Soon
"COMING SOON is a brand created for a generation of women and men who wear what they like without stating who designed it. Wearing Coming Soon is an act to express who you are through the essence of clothing, fabric, and cut for everyday comfort and style. "
TITLE: COMING SOON Fall-Winter 2008
DESIGNER: Yohji Mamamoto
DIRECTOR: Max Vudukul
CHOREOGRAPHERS: Ben Ash/Rachel Lopez De La Nieta
MEDIUM: Film/Dance/Fashion/Fabric
SET: London/Outdoor Set
COSTUME/PROPS: Coming Soon Clothing/Fiber/Fabric
NOTED ELEMENTS: Traction/Torsion/Fiber/Fabric/Partnering/Leaps/Jumps/Running/Duet/Spinning/Comfort/Effortless/Wearable/Second Skin/Fashion/Force
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